My business is rich because I sow nothing but value.

“Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.”

- Luke 6:38 (New International Version)


Had to share something one of my students mentioned during a recent session in regard to the book she’s developing because it resonated so strongly with me and is relevant for all business types -- especially if integrity is something you value. In essence, with Luke 38 as her foundation scripture, she said she didn’t want to give out anything that she wouldn’t want returned back to her, pressed down, shaken together & running over. When I heard that I thought, man she is 👏🏾 on 👏🏾 to 👏🏾 something!

I love the concept of looking at your products or services as seed you’re sowing into your customers’ lives that will be returned to you many fold. As entrepreneurs of faith, our customers are far more than just numbers on a page to hit our bottom line -- they’re ground God wants to cultivate for their benefit and ours. And just like His word says, when we sow quality into them, we reap quality in our own lives. Sow trash products and well..you already know. That’s why I love this perspective because when we view it this way, it’s like having an internal checks and balances system working in our favor (and in our customers’). #winning

So if you’re having trouble deciding on a product, run it through the Luke 6:38 test. Ask yourself, would I want the results that this product produces (or lack thereof) returned to me a hundredfold? If the answer is no, don’t sell it! You don’t want to risk missing out on the blessing that comes from adding value to someone’s life. And you definitely don’t want to reap wasted time, money or effort in your own life.

So I encourage you today, as we begin to turn over a new year, to review your offerings for their impact potential. If it’s low, push yourself to see how much more value you can add so it becomes a product your customers can’t live without. And if you’re struggling to figure out what that value could look like, that just means you need to spend more time with your audience, getting to know them and immersing yourself in their needs. I guarantee the more you do that, the more you’ll be able to create products that go beyond just treating your customers’ problems to curing them. And get blessed in the process.

Still hungry? Eat more //
Luke 2:52→ One way we can continue to grow in favor with God and man like Jesus did is to add value to people's lives every chance we get.

Proverbs 3:27-28→ Don't be afraid to give value away. Especially when it comes to your free & low cost offerings. The more value you give away, the more that will be given to you.